Recovery from substance and alcohol abuse is a growing marketing with thousands of addiction recovery centers located all over the United States, but with 10 percent of adults reporting that they are in recovery or seeking it. Addiction marketing for recovery centers, to put it frankly, is a tough and competitive business. Staring down a competitive market, a general company would find a way to attract clients through clever marketing strategies and marketing that promotes their brand and advantage over the market. Addiction marketing is, however, a nit-picky business. Addiction marketing has its own set of challenges that aren’t a problem for other companies.
Here’s a list of possible conflicts:
1. Gaining Trust
If there are no reviews for an addiction treatment provider’s services, people will avoid them for good reason. Addiction is a life-threatening disease and hard condition to manage. Finding a well-known and reputable treatment provider, will help clients recover successfully. In order to attract traffic, an addiction recovery center must gain a level of trust.
2. Anonymity in Recovery
The stigma around addiction, despite it being a disease, also keeps people from getting the help they need and want. Even with social media addiction marketing, people will hesitate to engage with recovery centers and their brands. There are even people who desire anonymity so much that they avoid searching for addiction recovery, and will suffer in silence to avoid the humiliation.
3. Denying the Problem
Denial is the heart of most addictions and problems. Those who don’t realize that the may have alcoholic tendencies, may binge drink frequently, or on occasion. Breaking through the denial of self-destructive habits is a critical challenge that all addiction recovery centers face.
4. Searching For A Brand
Major businesses know exactly what type of brands and advertising works for their audience. Many recovery centers face a challenge when it comes to promoting their brand because addiction marketing is a hard subject. Unable to draw inspiration from examples, recovery centers can struggle when it comes to their marketing.
5. Lack Of Preexisting Relationships
New patients for addiction treatment centers come from relationships with organizations. When a patient confides in a doctor, someone they trust with their overall physical and mental health, that they are struggling with an addiction, they’ll get a referral to certain addiction centers. A possible solution to the problem with addiction marketing can come from securing a relationship with physician, therapist, or even support groups.
6. Success And Failure
Many recovering addicts can potentially face a relapse. Reputation is a delicate balance in the addiction recovery industry because it’s important to earn trust, but the higher the success rate a treatment center has, the lower patient intake it will have. A high relapse number can cause a conflict with a treatment center’s reputation despite clients being engaged with them. Attracting new clients is more important, however, when keeping focused on addiction marketing.
It might be difficult to have effective addiction marketing for your recovery center, but it’s not entirely impossible to achieve. Finding marketing strategies that will help control and overcome unique challenges of addiction marketing will greatly benefit your treatment center. Content marketing and third-party reviews can help overcome the trust and denial when it comes addiction. Investing in different addiction marketing strategies, is a great way to find which strategies work the best. Knowing which marketing tactics earn the highest traffic, will help you avoid the challenges of addiction recovery.